This is why I feel that Google should be seriously concerned and fear Siri:

Google’s bread and butter is its revenues from advertisements. And they are doing a pretty crappy job. I just now received a wedding invitation to my Gmail account from a long time friend. The wedding is in a city in eastern India. Although most of the times Gmail will just about show you ads that have some relevance, in this case it was perhaps the stupidest thing I’ve seen ever. There were two kinds of ads- real-estate and designer clothes.

Designer clothes is okay. Since it is a wedding, I may be prompted to buy me a handsome looking set of clothes to wear for the wedding. But real-estate? Come on! I am not marrying. If I were perhaps I would be interested in buying a house. Weren’t there so many kinds of ads that could have been served to me?

The wedding is in a different city, I would need to book a flight. I would need a hotel to stay. I would need to buy gifts.

This is where Siri is going to play a major role. Since it is an artificial intelligence
‘do’ engine, in future its going to serve me up with ads/suggestions that I’m more likely to be interested in based on my preferences- flights I usually take, hotel chains I prefer, timings of flight I like etc.

I bet its also going to understand my relationship with the person sending me a wedding invitation and suggest me gifts that I should get and the best deals I can get.

Google, buddy I love you but you gotta do a better job. Ad business is crap, you gotta get into suggestion business.